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Politics · National

Redrawn Republican Maps Fail to Secure Safe Seats Amid Rising Ad Spend

In North Carolina and Florida, districts drawn to favor Republicans are becoming expensive toss-ups, with ad spend exceeding $42 million in one key race.

By Gabriel Qureshi ·

Illustration for: Redrawn Republican Maps Fail to Secure Safe Seats Amid Rising Ad Spend
Illustration generated for this article, not a news photograph.

President Trump pressured Republican-led states to redraw congressional maps last year to protect the party from typical midterm losses. The strategy was designed to create safe seats, but election analysts say the results are coming in unexpectedly close. Nathan Gonzales, editor of Inside Elections, noted that the outcome has not matched the initial goal.

North Carolina's 1st Congressional District serves as a primary example of this shift. State lawmakers redrew the lines late last year to secure a Republican advantage. Under the new map, President Trump would have won the district by more than 11 percentage points in the 2024 election. Polls now describe the seat as a toss-up.

The race has become one of the most expensive House contests in the nation. According to an analysis of AdImpact data by NPR, more than $42 million has been spent on advertising between September 1 and Election Day. This spending is intended to secure a victory that the original map suggested should have been straightforward.

Laurie Buckhout, the Republican nominee, is a retired Army colonel who lost in the district two years ago. She recently campaigned alongside Trump at a rally in eastern North Carolina. Buckhout argued that the demographic makeup of the new district favors her side. She told the crowd that there are more Republicans and that voters simply need to turn out.

Trump acknowledged the difficulty of the race during the rally. He said House Speaker Mike Johnson asked him to give special attention to Buckhout and another candidate because they face close races. Trump described the situation as tough and urged the audience to vote for the two candidates standing with him on stage.

Democrat Don Davis, the incumbent representative, is defending the seat despite major boundary changes. He lost his home county in the redistricting process and gained parts of six new counties. Davis greeted voters at an early voting site in Swansboro, where locals frequently told him they no longer lived in his district. He joked that he would have to swim into the Atlantic Ocean to find more voters.

Political consultant Morgan Jackson said Republicans believed they had beaten Davis with the redistricting pen. Jackson added that Davis has always been a strong local politician who campaigns effectively. In Florida, two redrawn districts are nearing a combined $90 million in ad spending, while Texas districts with large Republican advantages are also shifting toward Democrats.

A Republican strategist who was not authorized to speak publicly argued that redistricting creates new battlefields but does not dictate outcomes. Jackson disagreed, suggesting the current results indicate a dummymander rather than a gerrymander. The high costs and tight margins in these states show that the new maps have not guaranteed easy wins for the Republican Party.

Source: NPR

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