European Buyers Face 1,799 Euro Tag for Oppo's Newest Flat Smartphone

A single figure has dominated the conversation around Oppo’s latest release: 1,799 euros. That is the retail price for the Find X10 Pro Max in Europe, a sum that matches the cost of Apple’s iPhone 18 Pro Max. For a device that is not a foldable, the price point has struck many buyers as excessive.

The phone runs on Android hardware powered by a MediaTek processor. Recent reviews describe the device as a strong performer with high-quality cameras and exceptional battery life. However, the enthusiasm for the hardware has been tempered by the sticker price. The cost sits only 200 euros below the Samsung Galaxy Z Fold 8, which sells for 1,999 euros in the region.

Critics argue the pricing reflects a wider industry trend driven by rising memory costs, a situation some have labeled RAMageddon. The blame does not fall solely on Oppo. The Samsung Galaxy S26 Ultra is listed at 1,769 euros in Europe, and Xiaomi is rumored to be facing similar pricing pressures for its upcoming European models.

Online reactions have been sharp. Users on Reddit noted that the new Oppo costs the same as the latest iPhone flagship. Many pointed out that the previous generation Find X9 Ultra remains available for a lower price. Some commenters highlighted that the older model often includes more memory and a larger battery in European markets while costing hundreds of euros less.

The price gap is stark when comparing generations. A Find X9 Pro can currently be purchased in Europe for roughly 1,000 euros. Reviewers suggest that this older device may offer better value for money. They note that the Find X9 Ultra is a compelling alternative, especially at its reduced price point, making the jump to the new model difficult to justify for budget-conscious shoppers.

Some buyers in the United Kingdom have reported finding promotional offers that lower the effective cost of the new device. Despite these discounts, the base price remains high. The market context is tough, with prices across the sector already elevated. The Find X10 Pro Max enters this crowded and expensive space without a price advantage over its main rivals.

The device is now available for purchase in Europe at the listed price. Consumers are weighing the new hardware against the cost of entry. The question remains whether the performance gains justify the 1,799 euro outlay when comparable options exist for less.