Kith Bets on Kit Harington for Winter 2026 Launch

Kith has selected Kit Harington to anchor its winter 2026 apparel line, a move that ties the brand's new release to the actor's most recognizable role as Jon Snow. The campaign features Harington in the English countryside, capturing moody, season-specific imagery that includes scenes of him on horseback and smoking a cigar. Visual comparisons to his character in Game of Thrones are immediate and intentional.

The marketing push extends beyond static photography to include a short film. In this clip, Harington reads Wallace Stevens' poem The Snow Man, reciting lines about regarding frost with a mind of winter. The audio sets a somber, atmospheric tone for the collection, which draws inspiration from cold-weather destinations and the necessity of layering.

Founder Ronnie Fieg describes the line as focused on refined silhouettes and premium materials. Returning items include the Corey, Midi, and Maverick puffers, which appear in updated fabrics with new detailing. The outerwear selection also features the wax cotton Darcy cropped hunting jacket, a reversible knit Jaysen bomber, and a shearling patchwork Becker jacket.

The range expands into knitwear, flannels, hoodies, quarter-zips, denim, sweatpants, and tailored trousers. These pieces utilize a color palette derived from Kith's winter aesthetic. The collection also introduces the latest installment of the &Kin sub-brand, which targets minimalist styles with high-quality fabrications across outerwear and tailored essentials.

New partnerships accompany the apparel launch. Kith debuts a capsule collection with Japanese menswear label Seven by Seven, featuring washed Japanese indigo and antique-finished suede. Footwear collaborations return with Timberland, Adidas Originals, and Clarks Originals.

Kith Winter 2026 becomes available globally online, via the Kith app, and in physical stores on Friday, Oct. 30.